Privacy Policy
Effective November 6, 2026
This Privacy Policy explains how Endurance Ventures, Inc., doing business as Shade Tree Counseling Center ("Shade Tree," "we," "us"), collects and uses information through shadetreecenter.com, our landing pages at go.shadetreecenter.com, our forms, and our text messages.
Information we collect
- Information you give us. When you request a consultation, join our newsletter, or contact us, we collect what you enter: your name, email address, phone number, the service you are asking about, your preferred contact time, and your consent choices.
- Scheduling. If you book an appointment online, the booking is handled by our scheduling and client records provider, which collects the details it needs to set up your appointment.
- Website usage. Like most websites, we use cookies and similar tools, including Google Analytics and Google Ads measurement, to understand how visitors use the site and which ads lead to inquiries. This can include pages viewed, device and browser type, approximate location, and how you arrived at the site.
How we use your information
- To respond to your inquiry and help you schedule a consultation
- To send appointment and scheduling messages you have agreed to receive
- To send our newsletter, if you subscribed (you can unsubscribe at any time)
- To understand and improve our website and advertising
How we share your information
We do not sell, rent, or trade your personal information. We share it only with service providers that help us run our practice and website, such as our client relationship platform (HighLevel), our scheduling and client records provider, our website host, and analytics providers, and only as needed for them to provide those services. We may also disclose information when required by law.
We do not share the details you submit in our forms, such as your name, email, phone number, or the reason you are reaching out, with advertising platforms.
Text messages
If you check the text message consent box on one of our forms, we use your phone number to follow up on your request, help schedule your consultation, and send scheduling reminders. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time or HELP for help.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. Text messages are sent through our client relationship platform (HighLevel). See our Terms of Service for the full text message terms.
Health information
Please do not send health or clinical details through our website forms, email, or text messages. Information you share as a client in counseling is protected under applicable law, including HIPAA, and is kept in our client records system, not on this website.
Your choices
- Text messages: reply STOP to any message.
- Email: use the unsubscribe link in any newsletter.
- Cookies: you can block or delete cookies in your browser settings.
- To ask about, correct, or delete information you gave us through this website, contact us at mat@shadetreecenter.com or (832) 535-2620.
Data security
We use reasonable safeguards to protect your information. No method of transmission over the internet is completely secure.
Children
Our website is not directed to children under 13, and we do not knowingly collect their information online. Parents or guardians may contact us about counseling for a teen.
Changes to this policy
We may update this policy from time to time. The effective date above shows when it was last changed.
Contact us
Shade Tree Counseling Center (Endurance Ventures, Inc.)
10200 Richmond Ave, Suite 105, Houston, TX 77042
mat@shadetreecenter.com or (832) 535-2620